Aliza Licht is the founder & president of LEAVE YOUR MARK LLC (2016), a consultancy specializing in creative brand marketing & digital strategy. Licht is a highly experienced fashion industry executive with cross-functional expertise in developing and implementing strategies that fuel global brand awareness and drive revenue. Licht’s ability to balance both the creative and business sides of a brand has allowed her to lead teams across multiple areas. Over the years, her mentor mentality and decisive leadership style have helped her grow her team members from assistants to vice presidents. Current clients include, beauty media company Byrdie.com, Elie Tahari, and Rebecca Minkoff’s Female Founder Collective.
Licht was most recently the EVP brand marketing and communications at Alice + Olivia (2016-2019), with a strong focus on digital strategy and brand partnerships to drive omnichannel growth. She was formerly the longtime SVP of global communications at Donna Karan International (1998-2016) and is widely known as a pioneer in digital brand storytelling. Most known for her work as the creator and voice of the award-winning social personality DKNY PR GIRL, Licht created a multi-platform community of over 1.5mm followers for DKNY, driving new brand relevancy and commerce. Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide.
As a seasoned executive with a start-up mentality, Licht is an early adopter of technology and is ardent about innovation. Licht is an advisor to start-ups at the intersection of fashion, and technology. She is currently a shareholder and advisor to Awear Solutions, a Bluetooth low energy smart tag and technology. She was also a significant contributor to the Fashion GPS SaaS and served on the Launchmetrics board for two years. Licht served as a judge in Digiday’s Glossy Awards and as a strategic advisor to New York Tech Fashion Lab’s 2019 program.
Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. LEAVE YOUR MARK has been translated into Spanish, Chinese, and Russian. It is ranked #5 in Book Authority’s “Best Career Development Books of All Time.” Her subscription newsletter, BLACKBOARD, is syndicated on Forbes.com, and continues in the spirit of LEAVE YOUR MARK, tackling career obstacles and offering universal professional advice. LEAVE YOUR MARK The Podcast season one launched in September 2019, serving up freshly brewed career advice on a weekly basis.
Licht is a frequent keynote speaker with 2019 appearances, including CES, Facebook, and The University of Michigan Ross Business School. Licht has been profiled in The New York Times and was featured on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?” She is TEDx speaker, a five-time Fashion 2.0 award winner, and has been profiled many times in the media, including being named one of Time's "Six Women Who Rule the Fashion World” and listed as #30 in the “Top 50 Most Powerful Women in New York,” by The New York Daily News.